With disposable incomes steadily rising, Indians are going out in more numbers. It is the reason the demand for fast food brands is increasing month after month. If you are looking to enter fast food business, getting the Burger King franchise would be the ideal choice. There is no denying starting the business with a reputed fast food has immense potential. Moreover, Burger King Franchises in different cities are generating excellent business. Of course, it enjoys amazing brand value in the country.
Moreover, it offers you an opportunity of starting a business a multinational brand in India. In the present write-up, I will discuss numerous important for getting the Franchise of a reputed international fast food brand. As you know, we are talking of the leading fast food multinational, Burger King. At an apt place, I will discuss franchise eligibility, cost, profit margin and the application process.
Brief History of Burger King
Burger King is one of the trusted fast food brands all over the globe. Mr. David and James McLamore started the food chain in 1954. Over a period of six decades, it has become one of the most popular fast food brands in the world. Burger King Corporation owns the Burger brand with presence in over 120 countries.
Globally, Burger King Franchise runs 20,000+ restaurants in different parts of the globe. Presently, the company has got over 300+ restaurants and is planning to open many more. However, there are many reasons for quick success of Burger King in India. Primarily, it success is due to its low operational expenses, sound business model and high market demand.
Over a period of 8 years, the leading fast food chain has achieved 25% growth in India. It is indicator of potential for future growth in the country. While discussing the future prospects of Burger King in India, I should also introduce my expertise and qualifications. After completing my MBA (Retail), I got placement with one of the leading oxygen plant manufacturing companies in India. Here, I served for over 5 years.
Subsequently, I resigned from the gas plant manufacturing company to join one of the leading hotel & restaurant chains in India. Here I got an amazing opportunity to learn about the food and hospitality sector. I worked in different departments of restaurant and hotel industry starting from operations, management, marketing, purchasing, etc.
Burger King’s India Operations
Burger King is popular brand which is growing at good rate all over the world. Though it is not as popular as McDonald’s but it is fast receiving the patronage of customers. The global fast food brand started its operations in India in 2014. In a short time, it created a huge market for its products. The brand operates in India through the master franchise arrangement with Restaurant Brands Asia Limited. As a master franchise, it has got exclusive rights to start and operate its franchises in India.
Moreover, the food giant offers numerous food offerings as per the local India palate. And, Indian customers love to savor its delicious menu. The company undertakes extensive marketing and designs menus to appeal to the Indian tastes and prices. And, it is no wonder that it has become one of the fastest growing QSR chains in the country.
Since the opening of its first restaurant in 2014, the fast-food giant has embarked on an impressive to achieve growth in India. It aims to establish itself as a leading pan-India QSR chain. Remarkably, it has now got over 502 restaurants including numerous sub-franchised restaurants Burger King Restaurants in different parts of the country.
Salient features of Indian Fast Food Market
India has got impressively growing fast food industry. It is visible from the large number of domestic and global brands doing excellent business in the market. Surge in popularity of fast food in India is due to numerous factors including the most important one of growing young population. Additionally, rising disposable income and changing life-styles are also significant contributors.
No doubt, there are many tough challenges for international brands to establish their presence and grow their fast businesses in India. It goes without saying that the Indians have different cultural values and taste preferences. Naturally, it is important for the global companies to imbibe the cultural and dietary tradition into the menus.
Also Read: https://www.businessfabs.com/top-ten-business-ideas-for-future/
Benefits of Investing Burger King
It is one of the most popular US brands in fast food. Since its arrival in India, Burger King has got the attention of India crowd living in cities especially youngsters. There are so many benefits of becoming Burger King Franchise. Some of the important benefits are described below:
Global Presence
The leading fast food brand has got presence in over 100+ countries. Obviously, there are few companies in the world boasting of such a brand value. It demonstrates how valuable the brand is for its loyal base of customers.
Proper Growth Strategy
The company pursues impressive growth strategy through franchise development program. The fast food major has designated Master Franchise for different countries granting sub franchises. However, it is the job of a Master Franchise to handle matters of growth and expansion.
Marketing & Promotion
The company undertakes many strategies for marketing and promoting its food products and outlets to its loyal base of customers. Their focus is not only on retaining the existing customers but also adding the potential customers. And, their endeavor is to create an amazing experience for their customers.
Selection Criteria for a Burger King Franchise
- Must have commercial space about 2000-3000 square feet area
- Ideally should have experience of over 2 years in restaurant business
- Excellent verbal and written communication skills
- Creating world-class experience for customers
- Conversant with Burger India operations
- Dine-in capacity of 100 seats
- Parking space for 20 vehicles
- Located near prime areas such as malls, etc.
- Ability to invest INR 1-2.5 core
- Business Registration – sole proprietorship/LLP/Private Limited
- FSSAI license
- Trade license from the local municipality
- Technical support for maintenance, POS systems and repairing equipment
- Operational & business support for achieving growth
